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Billboard

For the magazine, see Billboard (magazine). For charts, see Billboard charts. For other uses, see Billboard (disambiguation).
Billboard with the Headline "Report- You Slept Through Your Alarm And This Is All A Dream"
Billboard with the Headline "Report: You Slept Through Your Alarm And This Is All A Dream" in the city of Chicago, from the satirical newspaper The Onion

A billboard mural (saying "Before the law, all people are equal") being fixed into place by a cooperative of artists along the approach road to Aden Adde International Airport

A billboard (also called a hoarding in the UK and many other parts of the world[vague])[1] is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.

The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

  1. ^ "Cambridge Dictionary Hoarding". Retrieved 26 April 2024.

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